diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 90a9df1c9efd88373dcd4e13774e7591554d71aa..36eb40a63937be83356a4193796d4e76cbb2b017 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -35,3 +35,10 @@ release:
   only:
     - master
     - tags
+
+rebuild consumers:
+  stage: release
+  script:
+    - "curl -X POST -F token=${REBUILD_EMULATOR} -F ref=master -F variables[RELEASE_TAG]=${CI_COMMIT_REF_NAME} https://code.briarproject.org/api/v4/projects/225/trigger/pipeline"
+  only:
+    - master